top of page
Screenshot 2023-08-01 at 9.29.30 AM.png


Possibilities Expanded with XR

"The team at continuum is legit! They’re combining the latest tech with great design to deliver a memorable experience for our customers. They were very easy to work with and created a full AR marketing asset on a tight timeline. If you’re looking to spice things up in your marketing, Continuum is the place to go!”

- Pura

Unleashing the Scent of Innovation: Pura & Continuum XR's Augmented Reality Fusion

Welcome to the captivating world of Pura and Continuum XR, where fragrance meets augmented reality. In this case study, we explore the groundbreaking collaboration between Pura, a visionary home fragrance company, and Continuum XR, an innovative AR solutions provider. Together, they have redefined the way we experience scents and interact with brands, creating an exceptional augmented reality experience that leaves a lasting impression on customers.



1. Supercharged Brand Awareness

By offering an AR-driven fragrance experience, Pura distinguished itself as a trailblazer in the home fragrance industry. This unique approach generated significant buzz, attracting new customers and captivating existing ones.

2. Competitive Edge

Pura's augmented reality experience set them apart from their competitors. It allowed customers to engage with the brand on a deeper level, fostering loyalty and setting new standards for the industry.

3. Loyalty

Augmented reality brought Pura closer to their customers by offering interactive experiences. Because these experiences revolved around holidays of Christmas and Mothers day, they create a strong emotional connection with the brand which improves loyalty.

Screenshot 2023-08-02 at 5.07.08 PM.png

Future Colaborations

Continuum XR and Pura's partnership has been a resounding success, and they eagerly anticipate future collaborations. As technology continues to evolve, both companies remain committed to pushing the boundaries of creativity and innovation to deliver extraordinary experiences to their customers.

see it in your space.webp

Your Turn: Embrace Augmented Reality for Your Brand:

Are you ready to take your brand to new heights? Augmented reality offers endless possibilities for businesses seeking to engage and captivate their audiences. Whether you are in the fragrance industry or any other, consider how AR can transform your products and services, elevating your brand above the competition.

Partnering with Continuum for Augmented and Virtual Reality Experiences

To fully leverage the power of Augmented Reality, businesses should partner with Continuum, a leading company specializing in augmented and virtual reality experiences. Continuum has a proven track record of developing immersive solutions that enhance customer engagement, drive sales, and provide unique brand experiences. By partnering with Continuum, businesses can unlock the full potential of spatial computing and create a stronger connection between the business and the customer.

bottom of page